GAGA Milano was born in Milan in 2004 as a watchmaker. GAGA is created from on an idea of Ruben Tomella, a passionate enthusiast of the wrist watch himself and also a talented producer, to remake a pocket watch of the 1900s into a wristwatch adding a strap belt“. GAGA is a unique word in Milanese dialect, meaning "Dandy" (a man who keeps track of every detail in his own values ​​and pretends himself with his own way of doing things). The average sales price for GaGa Milano is $720.

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