Edox was founded in 1884 by watchmaker Christian Ruefli-Flury. He gave his wife's 25th birthday a originally designed pocket watch and she asked him to open the watch workshop. "Edox" means "time" in ancient Greek. Edox is the official timekeeping of the Extreme Sailing Series, Dakar Rally, World Curling Federation (WCF). Edox supports athletes who challenge international luxury sports and limitations. The average sales price for Edox is ﷼1,697.

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