Felix.W. Hoover, the owner is also a designer. It is also an enthusiastic vintage watch collector.
"ZENO" is a word derived from a gift from the Greek mythical omniscient god "Zeus". The motto is “the product first”. Since it’s an independent workshop not belonging to a major umbrella, Zeno have continued to produce small lot production and continued to maintain high quality by limiting to a limited release. The company doesn’t invest in commercials and advertisements, it’s also highly scarce.