Japan's watch maker founded in 1892, which is the world’s first commercialized Quartz watch. And furthermore, the world's first 6-digit display digital watch in 1973, the world's first watch with a movement “Spring drive” function in 1999. Seiko manufactures a wide variety of watches from high-end models Grand Seiko and Credor to reasonable daily models. The average sales price for Seiko is NZ$1,309.

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• Astron(663)
• BRIGHTZ(331)
• Diver Scuba(136)
• Fieldmaster(6)
• Galante(68)
• Grand Seiko(3)
• Kinetic(22)
• King Seiko(77)
• Land Tracer
• Landmaster
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• PRESAGE(152)
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• Quartz(161)
• Sky Professional(1)
• Spring Drive(71)
• Vintage(93)