There are numerous legends including world's first diver's watch, chronograph with waterproof function. Very popular for all ages. Rolex manufactures all spare parts by themselves, most models have chronometer certification. Oyster case (Case produced by cutting out from a mass of metal) , perpetual mechanism (the current automatic winding, the mainspring winds up by movement of the pendulum of the internal organs) datejust mechanism (the date changes at exact midnight) are called Rolex's three major inventions. Model, material, dial & bezel colors, new and old design, etc. Because of its richness in variety the used market is popular. It has also a asset value. The average sales price for Rolex is NZ$48,004.

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