It was released in 1983. The Swatch was developed with the intention of depriving shares from the Japanese made quartz watch that swept the market in the 1960's and 1970's. From the beginning,
A reasonable price and a distinctive design that fits the movement directly in the body of the ABS resin. One model is sold for only one season, and it is also famous for selling limited editions every Christmas . In 1996 it became an official sponsor at the Atlanta Olympics and was adopted as an official timer. Since then it has been adopted in the 2000 Sydney Olympics and 2004 Athens Olympics as well. The average sales price for SWATCH is £299.