George Graham was called "father of the chronograph" since establishing the workshop at Greenwich Observatory in 1695. He has invented numerous inventions such as cylinder escapement and wall hanging chronograph and has made great achievements in the watch industry. Eric Loth was impressed with the heritage left by George Graham and established a Company in La Chaux-de-Fonds in 1995 to take over his passion and changed its company name to "The British Masters" in 2001 and started watch making with the master 's name. Major works are "Silverstone" "Graham" “Chronofighter” The average sales price for Graham is SFr3,354.

• Chrono Fighter(34)
• Mercedes GP
• Silverstone(5)
• Swordfish(1)